Christian pop culture is a $7 billion industry. That factoid appears in pretty much all the publicity for my book because it sounds so impressive.
But the other day I spoke about marketing to Christian children in a panel discussion with three other writers, and I learned from one of them, the hilarious Gary Drevtich, that Disney Princesses rake in $4 billion a year.
How have these upstarts come so close to overtaking the son of God? As any parent who has put up with a child’s “but I really want it!” can tell you: by turning daughter into whine.
Wow, I can’t believe I just said that.